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Simplicity and Fun to Communicate Complex Concepts

Challenge Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to...

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Engaging iPhone App Demo for Enterprise Customers

Challenge: Moxie Software needed a cool, engaging demo video of their soon-to-be released iPhone enterprise mobile application. How do you craft a memorable, differentiated demonstration of a mobile...

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Product Launch Demo Video for Lead Conversion

CollabNet looked to ElectrifyMedia for a high-profile new product launch video. ElectrifyMedia was selected to craft the engaging images, graphics and engaging animations. The hip soundtrack and...

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Best in Class Tips for Increasing B2B Lead Generation

Content Marketing Institute (CMI) and MarketingProfs recently published its 2013 benchmark study results and it is a treasure trove of great stuff. The comprehensive survey of B2B marketers offers some...

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[INFOGRAPHIC] B2B Lead Generation Intel: 2012 Social Media Statistics and Graphs

[INFOGRAPHIC] B2B Lead Generation Intel: 2012 Social Media Statistics and Graphs I wouldn’t have come up with that headline-grabbing title – but it’s what’s inside that counts! (Sources: Go-Globe.com...

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INFOGRAPHIC – Top 5 B2B Lead Generation Tips and Embedded Call-to-Action Videos

 Top 5 Tips for B2B Lead Generation For the more visually-inclined, today’s treat is a double-header visual delight – an exciting interactive video demo and a  cool INFOGRAPHIC (Source: Unbounce.com;...

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B2B Lead Generation and Inspiration from Pixar

Creativity vs Technology While providing content marketing services and B2B lead generation campaigns for our customers, sometimes I get lost in all the gobblety-gook of workflow, changing technology,...

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Best Practices: How to Increase B2B Lead Generation with Social Media

Best Practices (58 Tips): How to Increase B2B Lead Generation with Social Media Content marketing and social media are a dynamic duo when done right. Integrate awesome video and visual nuggets into...

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B2B Content Marketing: 6 Steps to Generate More Traffic, Leads and Results

B2B Content Marketing: 6 Steps to Generate More Traffic, Leads and Results A Time for Giving (Advice) The Holidays are upon us and 2013 plans are top of mind. Like gifts from the heavens above come...

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Expert Tips: 2012 B2B Demand Generation Benchmark Survey Report

Expert Tips: 2012 B2B Demand Generation Benchmark Survey A recently released SoftwareAdvice/Eloqua/CMO.com sponsored study provides details for marketing professionals to compare and contrast their...

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Killer Email Tips to Promote Your Content

Great content is only helpful if it reaches the intended audience. After creating content, you need it in front of your prospects. You can distribute your content through blogs, social media channels...

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B2B Content Marketing: In-House vs. Hiring the Right Agency

B2B Content Marketing: In-House vs. Hiring the Right Agency Staying relevant, both through your website and through social media channels, is critical to your business’s well-being. When you...

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